Marketing, Marketing, Marketing…
By now, many camps are deep in the process of preparing
for the 2007 camp season. During the next seven months, your challenge
is to reach as many new families as possible, excite them about
your program, and compel them to register. We’d like to help!
Web site contest – sponsored by MySummerCamps.com
- Please send
usyour camp’s URL, or the URL of a camp web page that you
think is outstanding before December 15, 2006. A panel of judges
will select the best web page based on the following criteria:
design, accuracy of content, usability, ability to encourage
return traffic, interactivity, and more. The winning submission
will receive an annual subscription on MySummerCamps.com.
- If you are a camp director, owner, or senior leader, and would
like to be one of our judges, please let
us know. Thanks in advance!
Camp Brochure Swap
Everyone knows that the best way to get inspiration for new program
ideas or brochure designs is to look to your peers at other camps.
us a pdf version of your camp brochure or other promotional
materials, and we will post in January.
Some marketing resources from Ultimate Camp Resource
Want to be famous?!!
Within the next few days, we’ll be getting a facelift of our
own. If you have a fun staff photo that captures
the essence of summer camp, and would like to appear on the site,
please send us a high resolution jpeg or gif image. We would like
to rotate the pictures on the new front page periodically with
real camp folks and give our faithful camps a chance to share
And as always, if you have a suggestion for the site, please
let us know.