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Thanks to all who participated in our October 2005 Camp Marketing Survey! We had 183 responses from camps in USA, Canada, and one from Finland (thanks, Jakko!) Here are the results and related articles to help you assess or improve your Marketing Budget.
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Camp Marketing Budget Breakdown |
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Camp Marketing Survey Questions see our article on “Camp Marketing 101” for more information. Does your camp offer a website? Yes – 81% / No – 19% Do you offer online registration? Yes – 37% / No – 63% Do you collect “How did you find us” information? Yes – 50% / No – 50% What is your most effective method for recruiting campers? Word of mouth – 94% Direct Mail – 4% All others – 2% Do you offer early-registration discounts? Yes – 50% / No – 50% Do you offer referral discounts? Yes – 22% / No – 78%
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“Other” Types of Camp Marketing These are other ways industrius camps market their programs…
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